Google was selling itself for $1 million to Yahoo, but they declined.
Four years later, Yahoo came running back to buy Google for $3 billion, but Google wanted $5 billion.
In the early days, Yahoo dismissed Google as a small search startup.
Goog
The old way of thinking about SEO, where it was just "Search Engine Optimization," is definitely on its way out.
Now, it's all about "Search Everywhere Optimization." You got to be findable wherever people are looking, not just on Google or Bing.