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Arcane

Stealth • 4m

ONE INTERESTING OBSERVATION SERIES DAY #6 Fantasy sports users are significantly more likely to watch a match for an extended period. A whopping 32% of fantasy sports users are glued to their screens for over 3 hours, while only 14% of non-fantasy sports fans do the same. With 13 crore fantasy sports users and 80 crore sports viewers, there is a massive opportunity to convert more viewers into active fantasy sports participants. MORE THAN 85% OF THESE SPORTS VIEWERS DO NOT ENGAGE IN FANTASY SPORTS, which indicates a huge future growth potential for the industry. The future of sports viewership is no longer a passive experience. It is Strategic Engagement. A question for you: Do you play fantasy sports? How does it affect how much you watch real sports?

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