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Stealth • 4m

20 Startup Truths They Don't Teach in Business School Entrepreneurs Cafe #20 1. Your first idea is probably wrong. Your tenth might be gold. 2. Perfection is the enemy of launch. 3. Cashflow is king. Profit is queen. Respect both. 4. Your product isn't for everyone. Find your niche and own it. 5. Culture eats strategy for breakfast. And talent for dinner. 6. The best marketing? Solve a real problem. 7. Hire slow, fire fast. Both hurt, but indecision kills. 8. Your network is your net worth. Invest in relationships. 9. Sleep isn't for the weak. It's for the smart. 10. Feedback is a gift. Even when it feels like a punch. 11. If you can't explain it to your grandma, simplify it. 12. Your biggest competitor? Customer indifference. 13. Revenue is vanity, profit is sanity, cash is reality. 14. The best time to start was yesterday. The next best time? Now. 15. Don't raise money. Raise expectations. Then exceed them. Contd...

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