Just ordered GoZero ice cream from swiggy instamart and here are the things i got.... 1. First of all this ice cream is worth ₹110/- and i got 2 for ₹120/- (offer chal rha hai) 2. I got a packet of lays free 3. I got a bottle of cold drink also for absolutely free!!! I am happy about it, might be that my next couple of order will have GoZero ice-creams in it, but my question is - 1. How long will GoZero do such kind of marketing? 2. Is this type of marketing sustainable? 3. Is burning investors money just to gain momentum is the only solution to move forward now?
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