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The other day, I saw a sleek motorcycle that reminded me of Harley-Davidson. This iconic brand entered India with high hopes but faced several challenges. 𝐇𝐢𝐠𝐡 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐜𝐨𝐬𝐭𝐬 and 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 alienated price-sensitive Indian consumers. Harley-Davidson 𝐦𝐢𝐬𝐣𝐮𝐝𝐠𝐞𝐝 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭, targeting segments that didn't align with Indian preferences and road conditions. 𝐃𝐞𝐜𝐥𝐢𝐧𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 and 𝐢𝐧𝐟𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐝𝐞𝐚𝐥𝐞𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 further strained their operations. 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 and 𝐮𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 also contributed to their downfall. Ultimately, these strategic missteps led to Harley-Davidson's exit from India. Watching that motorcycle reminded me how even the mightiest brands can falter without understanding their market.