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Anonymous

Anonymous

Stealthย โ€ขย 6m

The other day, I saw a sleek motorcycle that reminded me of Harley-Davidson. This iconic brand entered India with high hopes but faced several challenges. ๐‡๐ข๐ ๐ก ๐ฆ๐š๐ข๐ง๐ญ๐ž๐ง๐š๐ง๐œ๐ž ๐œ๐จ๐ฌ๐ญ๐ฌ and ๐ฉ๐ซ๐ž๐ฆ๐ข๐ฎ๐ฆ ๐ฉ๐ซ๐ข๐œ๐ข๐ง๐  alienated price-sensitive Indian consumers. Harley-Davidson ๐ฆ๐ข๐ฌ๐ฃ๐ฎ๐๐ ๐ž๐ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ, targeting segments that didn't align with Indian preferences and road conditions. ๐ƒ๐ž๐œ๐ฅ๐ข๐ง๐ข๐ง๐  ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž๐ฌ and ๐ข๐ง๐Ÿ๐ฅ๐ž๐ฑ๐ข๐›๐ฅ๐ž ๐๐ž๐š๐ฅ๐ž๐ซ ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ further strained their operations. ๐ˆ๐ ๐ง๐จ๐ซ๐ข๐ง๐  ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐Ÿ๐ž๐ž๐๐›๐š๐œ๐ค and ๐ฎ๐ง๐๐ž๐ซ๐ž๐ฌ๐ญ๐ข๐ฆ๐š๐ญ๐ข๐ง๐  ๐œ๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง also contributed to their downfall. Ultimately, these strategic missteps led to Harley-Davidson's exit from India. Watching that motorcycle reminded me how even the mightiest brands can falter without understanding their market.

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