How to protect your brand from anyone else using identical name or trying to piggyback on your goodwill? The answer is registering your brand as a trademark!
I will be running a series on the process of trademark registration in various countries!
𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 + 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 -> 𝗔 𝘁𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 𝗽𝗿𝗼𝗳𝗶𝘁 𝗯𝗿𝗮𝗻𝗱 :
One group consists of people who want expensive services/products and are not concerned about