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SHIV DIXIT

CHAIRMAN - BITE INDU... • 8m

Viral Marketing Strategy - 10 So guys do you know that in 1950 Chennai, madarsa people wearing Madras fabric check shirt and pant because this febric so light weight and comfortable in wearing but the main problem in Madras fabric is that this febric change colour every time and bleed colours . So Most of the people in madarsa thinking that this is just a average bad quality febric and that's why only sea men's are wearing this febric shirt. After some time Captain Nair's a business minded person see opportunity in this febric and he is thinking that he will export this febric in another countries. He used 3 strategies to establish successfull brand and febric value. 1=} Innovate - he used bleeding febric disadvantage quality as a unique selling point 2=} Premium marketing - He export this febric as premium product because of its unique innovation and that's why western actor's still wearing this febric shirts . 3=} Global vision - He exported every country but not in India .

0 replies10 likes

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