Back
SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy - 10 So guys do you know that in 1950 Chennai, madarsa people wearing Madras fabric check shirt and pant because this febric so light weight and comfortable in wearing but the main problem in Madras fabric is that this febric change colour every time and bleed colours . So Most of the people in madarsa thinking that this is just a average bad quality febric and that's why only sea men's are wearing this febric shirt. After some time Captain Nair's a business minded person see opportunity in this febric and he is thinking that he will export this febric in another countries. He used 3 strategies to establish successfull brand and febric value. 1=} Innovate - he used bleeding febric disadvantage quality as a unique selling point 2=} Premium marketing - He export this febric as premium product because of its unique innovation and that's why western actor's still wearing this febric shirts . 3=} Global vision - He exported every country but not in India .
More like this
Recommendations from Medial
Chamarti Sreekar
Passionate about Pos... • 4m
IIT Madras to Host Asia’s First Global Hyperloop Competition from Feb 21-25 IIT Madras will host Asia’s first global hyperloop competition from February 21 to 25, bringing together top innovators to showcase high-speed transportation technologies.
See More
AYAN DINDA
Ex - Campus Ambassad... • 1y
What can be the reason behind that it is normal that people are wearing half shirts and half t-shirt but they have to wear full pants in office to and both are hands and legs are both are limbs why there is discrimination between upper and lower lim
See More
Download the medial app to read full posts, comements and news.