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Have you ever bought something without realizing you were being sold to? 
That’s silent marketing - no hard pitch, no flashy ads. Just influence working quietly in the background. What’s the most subtle form of marketing that made YOU take action wi

Just as a caution for a lot of you. When opening a digital Demat account on any investing platform be very careful. Given the poor cyber security environment, the risk of your Kyc being leaked or sold is very much there. Just pathetic and irrespons

Imporant metric for Start-ups - Break Even Units Suppose we are a shoe brand and we want to calculate our units to be sold for break even (No profit No Loss) Fixed Cost - 4,00,000 Selling Price per Unit - 1200 Variable Cost per Unit - 800 Contributi

Scared of AI? We’ve seen this before. When YouTube showed up, TV stations freaked out. But YouTube creators built empires. New tech doesn’t ask for permission—it just happens. The same is true with AI. It’s not about being a tech builder. That p

In today’s digital age, social media platforms like Instagram, TikTok, Facebook, and X have become an important part of our lives, but what is their cost? These platforms compromise the privacy and security of our data. Issues like data leaks and low

How facebook predicted Rise of WhatsApp and Snapchat using this App! The story begins with an Israeli app called Onavo, initially developed as a data-saving and analytics tool. Later, the app added a VPN feature to improve its usability. In 2013, F

This man can see the future. He predicted social media's rise and invested early in Facebook, Snapchat, Twitter & Slack. And he just said, “If you're not posting content, you don't exist”. Some learning from Gary Vee's: 1- Instead of being a cont

TrafficMine Project Update We’ve made great progress on TrafficMine! The project name is finalized, and we now have a basic landing page in place. The backend logic for tracking user data is up and running, and we’ve also set up secure user authenti

I’m currently working on a music-tech product—an AI-powered social media app dedicated to empowering musicians. We’re a small but passionate team of 4, including top talent from IIT Madras. We’ve launched our MVP, got early customers, and even starte

I've heard working in startups is better than working in a corporate when you're starting full time. I believe in this bcs even I feel like startups can help with more learning in the early stages of one's career. Any thoughts/ suggestions/ views fro