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India-Pakistan World Cup ad slot is selling for 4lakh per second.😬 Do you think it's worth it for brands? And why do brands pay so much for such sort period?

1cr 20 lakh for a 30 second ad isn't bad as it attracts millions of eyes towards their brand

Bro, it's charged everytime they show that ad. Means if a 30-second ad is shown 5 times during the match, the total cost would be 1cr 20l x 5 = 5cr 60 lakh. That's insane and at end of the event calculate the amount 🤯

Even they charge for repeatability 😳WTF

Yes, minor mistake above total cost would be 6 crore.