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Arcane

○─○─○ • 10m

By the end of this decade, we would see a major shift in the way income is distributed over Indian households due to rise in per capita incomes. What's interesting is that the Elite group will have the highest growth of 2.3x over this period! More startups would definitely be needed to cater to this shift by bringing innovative plus PREMIUM products in the market. If you decide to launch a startup with such a product, how would you ensure that it has the highest Product Market Fit (PMF)? Is there any other interesting insight you would like to add from your side related to this graphic?

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