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Havish Gupta

Figuring Out • 11m

During a Gold Rush, sell Shovels. Yulu took that seriously! So Yulu was started as short distance bike renting service in 2017 which aimed to reduce traffic and pollution. But it wasn't easy to start. They faced few problems. First being the need to change of People's Mindset and second was developing a whole ecosystem throughout the city. Though, this concept seemed to work well at the start, With even the CEOs adopting to this. But the real growth began with the Covid 19 pandemic when these bikes were widely used for all deliveries. And the growth skyrocketed after the launch of Quick Commerce when all delivery man adopted to this because of Low Prices, No license requirement, and no down payment. Today it have raised more than $137 Million, have completed 80 Million Rides and haven't spent a single penny of marketing. Their revenue is ₹42cr (and 95cr loss) So Did you ever used it?

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