Important traits among Gen Z that are going to bring the next wave of consumer economy in India:
1) No bargaining, For them, bargaining means they are going to be looted.
2) They are likely to spend extra for better things, unlike their parents.
3)
Yes we have to focus on gen Z because future business revolves around them.
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Why Gen-Z + a misunderstood generation?
a) because representatives that are out on social media are majorly cring
b) or there is a fault at large in this generation