Amazon buying MX Player is a masterstroke! 🙌🙌
Here's why it wants a 3rd streaming platform. Let’s start from the start 👇
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Basics:
-> MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones
-> By 2018, it had 175m
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Anonymous 4
Stealth • 8m
MX Player has successfully catered to the preferences of users in Bharat, something that many global platforms have struggled with. Amazon can learn a lot from MX Player's approach to content and user engagement.
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Jayant Mundhra
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Dexter Capital Advisors • 8m
Amazon buying MX Player is a masterstroke! 🙌🙌
Here's why it wants a 3rd streaming platform. Let’s start from the start 👇
..
Basics:
-> MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones
-> By 2018, it had 175m
India's OTT market cap is $2.5 billion in 2023.
According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%.
The estimated size of India's video OTT
Insight Discovery!
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Harsh Dwivedi
•
Medial • 8m
Top News of the Day:
1. Amazon India set to buy MX Player in a distress sale for $100Mn
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3. Euler Motors has successfully raised INR 570 Cr in its Series C funding round.
4. Robot a
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Hemant Prajapati
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Techsaga Corporations • 5m
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BCG Matrix
Concept 1
1. Stars (High Growth, High Market Share)
Example: Netflix in India
Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital