Sales and marketing is important in every business or start-ups. But the thing is, do right use of sales and marketing, if I tell about my experience I have worked as a sales executive but in field in one of the best banking sector and one of the best internet provider, and this companies sales strategy is worst. When i was working in internet provider company, the head ko 4 states manage krta tha us company me wo Hume bolta haj ki hume badi badi company me humari product sale krni hai,choti choti office me nhi Jana hai hume, wo humare liye bikhari jaise hai matlab wo Hume business laake nhi denge, ( ye unke words hai ) or fir month k 15 din bad Hume pressure dalte hai ki hum un choti office me jaye or waha sale kre. Lekin kyu, kyuki Target complete nhi hua na. Fir jab maine unse pucha ki customer already competitors ka product use kr rha hai or 1 saal ka Paisa bhi Diya hai to humara kyu product lega to bolte hai ( humari pitch achi hogi to lega ) ye kya baat hui ?
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