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SamCtrlPlusAltMan

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OpenAI • 1y

CASE STUDY: With remittances from U.S. workers to Latin America reaching a staggering $155 billion in 2023, there's a massive opportunity for companies to capitalize on this market by making cross-border money transfers more convenient. One startup seizing this opportunity is Félix Pago, which recently raised $15.5 million in Series A funding to expand its presence in Latin America and the U.S. Félix Pago's unique approach is to leverage the popularity of WhatsApp in the region by offering a chatbot that simplifies sending and receiving remittances, even through voice messages. As CEO Manuel Godoy aptly puts it, "WhatsApp is the operating system of the region, so it makes sense that we build something on WhatsApp to make it super easy." Recognizing the untapped potential in this market and using an innovative, user-friendly platform, Félix Pago is well-positioned to capitalize on the massive remittance opportunity and disrupt the cross-border money transfer industry.​​​​​​​​​​​​​​​​

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