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Don't you think ACs are not luxury anymore, people who are buying Coolers spending 10-15k earlier are now willing to buy ACs. Is individual income really increased or it is because of EMI? Ya phir garmi zyada hai? 😅

I feel EMI played a major role along with shift in aspirations of people

Emi then monthly electricity bill increament+service charges doesn't effect avg budget?

Right now not everyone’s thinking about cost of usage for them it’s looking meagre and they are happy to pay for the comfort they are getting,Earlier the high price used to be a barrier which has been mitigated by the easy emis available now