Copywriting is a science and art.
🟣 Science, because it requires:
- Research
- Analysis
- Work
🟣 Art, because it involves:
- Passion
- Feelings
- Creativity
You need to become an artistic scientist to be good at it.
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AI makes me bearish on 90% of content creation.
Creating content used to be hard.
That's what made it valuable or gave you MOAT when you did it.
But if you can create 100x more content with 1000x less work, that value prop dies.
It becomes a chea