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Medial Startup Trivia

Stealth • 7m

Microsoft saved Apple once In the mid-1990s, Apple was struggling with financial woes and internal challenges, teetering on the edge of bankruptcy. The situation looked dire until an unexpected savior emerged: Microsoft. In 1997, Steve Jobs, newly returned to Apple, announced at the Macworld Expo that Microsoft would invest $150 million in Apple. This partnership was a game-changer. Microsoft's investment wasn’t just a financial lifeline. It included a commitment to continue developing Microsoft Office for Mac and settling long-standing patent disputes. While Microsoft and Apple were fierce competitors, Bill Gates saw the strategic importance of keeping Apple afloat. A competitive market prevented Microsoft from facing antitrust issues and fostered innovation. This move allowed Apple to stabilize and refocus on innovation, leading to the creation of groundbreaking products like the iMac. This collaboration marked a turning point, enabling Apple to rebuild and eventually become the tech giant it is today. The story of how Microsoft saved Apple highlights the intricate relationships within the tech industry, where rivalry can turn into collaboration, benefiting the entire ecosystem. This pivotal moment underscores the unpredictable and interdependent nature of technology companies.

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