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Actually people in India finding common food for daily consumption to satisfy their hunger . If you make any thing that full fill their hunger and save thier money and health then people automatically mass consume your product and that's the most basic logic. Why Parel g famous ? Why Maggi famous ? Why chips famous ? Aap ager ak labour hoge ya fir koi 10-20 hazar nokari Wale aadmi ho tum .... 8-9 ghante ki duty ma apko ager kuch Aisa mil Jaye Jo apki pocket ko bhe suit kare or bhook bhe Mita de tho differently aap loge ..... Higher margins product sab log bana rahe ha.