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In 2013, Amazon entered india, but flipkart wasn't stressed because of strong brand they created and they also raised $2 Billion that year. Later they introduced the big billion day sale where they sold ₹600cr worth of goods in one day. This was followed by Flipkart acquiring bunch of startups. But then, Flipkart faced a ton of competition from Amazon due to it's prime service (which offered fast delivery, ott and music). They also did some mistake like using app only model which led to customer shifting to competition. Today, flipkart boasts a ₹56,000cr sales and is biggest startup in india. Internal Issues The Board didn't liked Sachin's work so he was forced to resign as CEO and Binny become the CEO. Then Sachin approached companies to aquire them thinking this would get him CEO's position. Walmart did Aquire it for $17 billion but Sachin didn't become the ceo. Later both founders resigned and started Navi and xTo10x individually.