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$55k Domain Purchase for SEO!! Before founding Chess(dot)com, Erik Allebest created two chess ventures: a teaching service and Wholesale Chess, an equipment supplier. At first, he relied on SEO and paid searches to attract customers to Wholesale Ch

From an objective standpoint, the $55,000 domain purchase was a strategic decision that paid dividends in terms of SEO, branding, and user acquisition. However, it's important to note that a domain name alone is not a guarantee of success – it must b