Medium.com was created by Ev Williams, one of the founders of Twitter and Blogger, in August 2012. It is considered a natural extension of Williams' previous companies, as it aims to provide a platform for people to share their ideas and stories. The concept behind Medium is to offer a blogging platform where users can publish content that is longer than the 140-character limit of Twitter, focusing on quality content and fostering a community of readers and writers. The site has evolved over the years, introducing features to enhance the reading and writing experience, including the ability to embed webpages, a refined recommendation system, and the launch of publications like Context to help brands maximize their presence on the platform. Medium has also faced challenges, such as changes in its business model and the introduction of a subscription service to support its writers.
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