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Jaswanth Jegan

Stealth • 9m

"Leave Your Worries Behind" Failed Marketing Strategy #6 In 2013, Ford and its ad agency WPP Created a Cartoonist post showing former Italian Prime Minister Silvio Berlusconi driving a vehicle with three gagged and crying women in the trunk, flashing a victory sign. The ad was intended to highlight the car's spacious trunk, but people found it offensive, distasteful, and misogynistic. “Leave your worries behind with Figo’s extra large boot” Later Ford issued an apology for the ad as well, “We deeply regret this incident and agree with our agency partners that it should have never happened.Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”

10 replies10 likes

Replies (10)

Srujith Bsr

Stealth • 9m

This is just unethical practice for attention termed "creative marketing" lot of luxury fashion brandsdo this, apologize next day. This is just shit those companies should be put in jail

1 replies1 like

Anonymous 3
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Wipro • 9m

🤐

1 replies1 like

Anonymous 2

Stealth • 9m

He definitely had some scandal they were referring to, and obviously enough political parties didn’t like it so much

1 replies1 like

Anonymous 1

Stealth • 9m

tf they were trying to convey.

1 replies1 like

LIKHITH

Stealth • 9m

🤣😂😂 misogynistic af!

1 replies1 like

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