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LIKHITH

ON NE SAIT JAMAIS • 1y

WELCOME TO BUSINESS STORIES EP-2 (PRINGLES) You all might have heard the name PRINGLES, But do you know the origin story? Read this out. ●INTRODUCTION ● Pringles are a type of potato crisp that is stackable, thin, and engineered to resist breakage. They are created with a specific recipe that excludes potatoes and instead uses dehydrated potato, maize, rice, and water. ●WHAT MADE THEM SO SPECIAL● Basically, They solved 2 issues of consumer in the chips industry. 1.More air 2.Breakage of chips They hired a mathematician and a chemist named Fred Baur who came up with a brilliant shape and brilliant box design which solved the above issues. Then boom, pringles dominated the Chips market worldwide. ●NUMBERS● -Net sales = ₹ 2,50,64,05,50,000 -Profit = haven't disclosed it -Net sales in India = ₹350-400 crore -Market share = 13% Like and follow for more such amazing stuffs ;)

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