Business Incidents Oyo started by aggregating budget hotels on their platform, similar to Airbnb. They listed properties but didn't control the experience (think: just a listing site). Their pivot transformed them into a franchisor. Now, they partner with independent hotels, offering branding, operational guidance, and booking systems for a standardized Oyo experience. This shift aimed to move Oyo from a simple accommodation provider to a full-fledged hospitality platform.
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