I have a school transport service company active at very small scale( 100+ customers or children) giving this service in my city covering around top 5 schools. It is very capital intensive business as managing vehicles, drivers and maintenance in included. As I want to grow this I don't know where to start with my marketing work. I know to do business and management but marketing is something I am lacking with. Can anyone help me out with your advice to boost this and get better customer appreciation and leads to generate.
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