Download App

Home

News

Pods

🚀

Startup Showcase

Notifications

Join our whatsapp channel for quick updates

Switch theme

Blog . Feedback . Privacy

Feed Post

2024-09-16T06:55:17.223Z

How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in this ? This is the fault of the retailers as they are mot managing the stock properly. But the thing is you can’t go to every retailer and make them understand. And they saw that their sales had fallen by 20-25% and the food agency also said that your packaging is not right. But they made such a comeback, that every brand could learn from them. After spending crores of rupees, they got machines from abroad. Changed the packaging and called the countries most trusted face/celebrity Amitabh Bachchan and made the advertisement from him. To regain consumer trust, Cadbury implemented Project Vishwas, where managers conducted regular checks at retail stores to monitor product quality and distribution. And they did it on such a large scale with such huge marketing that within just 6 months their sales started recovering. And Cadbury gave an example of how to comeback if things go wrong. Share the value with someone who may need it.

Vikas Bharti

Stealth • 5m

I have land in my Village where Paddy grown in large scale and I want to start Rice Mill for processing of Basmati rice is this idea feasibile.

Sachin Sk

Stealth • 5m

Yes, first know how much it cost, Is it feasible, then look for investing in it. If yes, its a good opportunity, but the quality has to be good.

0 replies

Recommendations from Medial

M4U Gaming Live

Stealth • 6m

how much money does it cost to develop an app?

2 replies4 likes

Anonymous

Stealth • 3m

Do you folks angel invest in startups? If yes then how much? Could be 🤏 small amount too. What do you check before investing?

0 replies4 likes

Fussy Season Galaxy X

Stealth • 2m

How much you think it cost for making an any thing brand

0 replies1 like

Anonymous

Stealth • 6m

How much it cost to build a Amazon and Flipkart like software?

2 replies2 likes

Anonymous

Stealth • 6m

How much does it cost to start a Software company with 5 employees

4 replies5 likes

Harish Munghate

Stealth • 3m

Can anyone tell me how much it cost to make an e-commerce app

1 replies3 likes

arun kumar

Stealth • 4m

How much cost to built a service based app ? And how much time it takes to built an full complete app?

4 replies4 likes

calapatapu Balaji

Stealth • 25d

there is a herbal tea manufacturer the quality is really good they are looking forward for distribution partners are any any company looking forward to take the product and do their own branding it is a good opportunity please message if interested

0 replies1 like

Akash Deep Vishwakarma
•

Infosys • 5m

5 books for enhancing Investing Mindset: 5. The E Myth 4. Profit First 3. Good to Great 2. The Fourth Turning 1. The changing world order

0 replies3 likes

Anonymous

Stealth • 6m

OPPORTUNITY inshorts news reader app worked well as concept when it started, the concept still remains desirable. But they have killed their own product with constant advertisement and influencer based content. Greed has found its founders. It is a

4 replies6 likes