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More than 20 crore people use Dream 11 in India while only 4 crore invests in Mutual Funds People are willing to spend a few hours everyday to critically analyze players and build a dream team to win a few hundred rupees. But not willing to spend

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Owl Maniac

Rethink and Breakdow... • 11m

Hook line and sinker. Hook - usually starts at college or school where you got a lot of time and less money. It's also something everyone loves CRICKET. Line - some occasional profits and a bit of FOMO from friends and it sticks Sinker - once you got the habit it's hard to let go off. Besides you either would've got better at game or you're willing to lose a bit of money for fun. Whereas Mutual Funds don't have this kind of product and playful theme

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