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Why luxury Brands started to targeting "Zen-G" more? And offers them there products on discounts. Now a day's people buys luxury products or premium products in loan just to show off not all but many, these are the things company get there products

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Saksham

Stealth • 8m

Its the YOLO (You only live once) culture. The Millenials and Boomers used to save for their coming generations and the Gen Z want to spend the money on themselves and live a life as per their choice and social media. For the economy, its the best thing to happen since the consumtion and market flow will increase however for the individual side this could lead us into a debt trap just like in America.

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.Most of our decisions in life are based on survival instinct. Sacrifice is a wise man thing , but what's the actual value in sacrifices if we live life by the concept of YOLO.

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