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Jaswanth Jegan

Stealth • 7m

Huawei‘s Funny Marketing Strategy on I Phone XS Release: Customers waiting in line to buy the iPhone XS and iPhone XS Max became the subject of a marketing campaign from competitor Huawei, after representatives from the company handed out branded power banks to people camping outside of one Apple Store in Singapore. Saying that "Here's a power bank. You'll need it." (Mocking supposedly small battery life Of I Phone which indirectly promotes the best battery’s life of Huawei Flagship phone). Huawei then tweeted about it and wrote: "see you in London." In London, Huawei was ready to serve juice to people at the Apple store with the tagline "brain-boosting drinks (with no traces of apple) to recharge minds." This was a fantastic campaign that made fun of Apple and informed people about the upcoming Huawei flagship device, Mate 20. People might have bought iPhone XS even then, but Huawei was successful in grabbing the world's attention.

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