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Darshan Hubbly

Cursed with curiosit... • 10m

You would have heard of Coachella in the US. Why isn't there a music festival which could bring chunks of the whole country together. According to stats, Indians are spending more on experiences than in the current times. We could have this festival

Mayank Gulati

Hey I am on Medial • 10m

We collected data and held interviews for this around early 2023 "...people aren't attending in large enough numbers yet to be able to support music festivals" - Former head of events, Rolling Stones Magazine "Having known every other festival and what they do, everybody is in debt at this point" - ex-CEO of OML (NH7) Although I'm hopeful this has changed. Ziro Music festival had their first profitable year in 2023 (after 9 years!)

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Darshan Hubbly

Cursed with curiosit... • 10m

I agree with this! Brand building of the festival also plays a pivotal role in attracting audience.

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