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See what I believe from an industry prospective is that men don't need such things unless it's really important or its a big function . Men are looked not from the perspective of beauty but from the perspective of value . Women skincare exists becaus

Maybe you’re just blessed with good skin, what about all the boys and men who have skin issues and want to work on it? Also, a basic routine of moisturising and sunscreen should be a part of everyone’s life just like eating and exercising. Why do yo

I am standing in front of sweet shop and the man who is making sweats is sweaty and worked out . But he still looks good . Applying cream won't make a difference on his face . Same is with MOST men

It depends on your target market! Skincare amoung men must be entered around tier-1 or tier 2 max