Back

Weird Marketing Strategy by BoAt: In the initial days of BoAt Aman Gupta went to a shop and asked to buy and place his product in his store but the shop keeper rejected it so Aman after 2 days he sent his wife to the same shop and asked the shop an

I think it's called as Gorilla strategy

Can you Explain it for us?

Company hires group of people , let's take ' Balaji ' snacks as an example their job is going to the all shops in the city and asks for their company related snacks and also they act as normal people later frequently asking one day, a man come with t