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Brands are all about Storytelling, (Imagine on the TV - an ad being played) (Brand name - xyz) You know this pencil I'm holding.. this pencil has written DREAMS into REALITY, because every time an ordinary person got an idea and wrote it - Million

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Pratik

Stealth • 7m

That's what banks does as well. They don't have physical products to show and sell so they sell dreams. Use terms like bharosa, rishta, vishwas and whatnot.

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