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2024-10-14T10:36:39.824Z

Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brand’s reputation, undermining their good intentions. Quality Concerns: ShopClues faced backlash not only for counterfeit products but also for poor quality. Despite offering discounts, customers were disappointed with subpar items. Common issues included scams, delayed deliveries, & refund difficulties, exacerbated by unhelpful or poor customer support. Internal Controversies: Scandals surrounding founder Sandeep Agarwal, including insider trading allegations & public fights with his estranged wife, distracted from business & damaged the company’s reputation. Increased Competition: Major players like Amazon & Flipkart built consumer trust and captured market share, while ShopClues failed to differentiate itself, resulting in a loss of relevance and customers. What you learn from their mistake? Comment

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