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They just branded it, In my village every 3rd house has this even big interior designers doing this from last 5-7 years.

Yup. Even in the pitch they said that the cylinders isn't their usp, their usp is the other 2 types of combination seen in below images (1st and 3rd one)

That also being used by villagers from long back. We call it Khapda or Khapde ka Ghar. We have houses of it.

Same question was asked ino pitch to which he replied that these t formats have pipe installed that passes water inside that which is hard to copy

That can be copied not a big task it's a manufacturing process nothing else, but in my area people used to sprinkle water by pipe evey morning & evening.

That makes sense tho their target audience is offices and buildings.

Because villagers already have this. Offices need this literally from nature saving perspective.

It's actually for them. It will help factorises, etc a lot. Both economically and environmentally