I'm quite impressed by the strategy of penguin books! In every city they have hired people, and they send them a customized trucks with books and just like ice cream sellers they roam in a small truck with so many books! A mini moving library! And everytime I witness that man's van , it is so damn crowded by gen-z. Talked to him, he said I sell 40 books approx per day to youth, especially women! And he has a huge repeat rate shockingly
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