What should be the marketing strategy, when you are launching a new product category in market?
Should we think to penetrate market first for awareness irrespective of PnL or should take conservative steps keeping breakeven in mind?
Others getting a startup idea: 😃 "OMG! This is brilliant! Let’s do this!"
Me getting a startup idea: 😤 "Great. Just great. Now what? Where do I even start? Who do I call? WHY DID MY BRAIN DO THIS TO ME?!"
Brain: "You figure it out."