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Arcane

Hey, I'm on Medialย โ€ขย 1y

โญIndia ๐Ÿ‡ฎ๐Ÿ‡ณ has become became the leader in terms of time spent on mobile apps, overtaking China ๐Ÿ‡จ๐Ÿ‡ณ. โญ In terms of revenue, however, India continues to lag compared to many smaller markets and did not feature in the top 20 revenue generating markets of 2023. What can be the possible reasons for India lagging behind in monetization ?

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