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Micro-marketing is a game-changer in today's digital world, acting like a personalized genie fulfilling your wishes when you search, shop, or explore online. For example, Amazon India uses micro-marketing to suggest exactly what you're looking for by

Why isn't there any quick commerce for liquor? I understand that state regulations vary, but ultimately, we're still selling the product. Offering quick commerce could help reduce in-store crowds and prevent conflicts between vendors and customers. P

10 Silent Signals Investors Aren't Interested in Your Startup: 1. No Tough Questions– Passive agreement means they're not engaged. Real interest comes with challenging your pitch. 2. Lack of Improvement Feedback– Interested investors want you to su

Problem Statement: Young entrepreneurs often lack access to affordable, beginner-friendly resources, Knowledge and find it challenging to connect with potential co-founders or investors. Traditional networking platforms are often overly broad or adv

I'LL BE SHARING A CASE STUDY TOMORROW. IN THE MEANTIME, I'D LIKE TO VALIDATE THIS IDEA. Today I faced a problem finding a workshop specializing in paint jobs and accessories proved challenging. Regular repair shops abound, but those offering specia

The current vehicle rental and driver hiring market is fragmented, making it difficult for users to seamlessly access both services through a single platform. Existing platforms often focus on either vehicle rentals or driver hiring, leading to ineff

Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brand’s reputation, undermining their good intentions. Quality Conce

The Effect of Dunning-Kruger Have you ever noticed how someone with little experience might appear overconfident at times? This is the Dunning-Kruger Effect, a cognitive bias in which professionals tend to underestimate their own competence while o

Indian farms lack affordable automatic irrigation. They use manual gate valves which are inefficient. (Image of Old valve) You propose a solution using solenoid valves, GSM control and solar power for remote control. The market is huge (215M hectares

Proposal for AI Apps & Training Services We aim to launch a platform offering hosted AI tools and training services for businesses and individuals. With an investment of ₹25 lakh, we'll develop user-friendly AI apps and provide expert-led training to