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Micro-marketing is a game-changer in today's digital world, acting like a personalized genie fulfilling your wishes when you search, shop, or explore online. For example, Amazon India uses micro-marketing to suggest exactly what you're looking for by
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Why isn't there any quick commerce for liquor? I understand that state regulations vary, but ultimately, we're still selling the product. Offering quick commerce could help reduce in-store crowds and prevent conflicts between vendors and customers. P
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The current vehicle rental and driver hiring market is fragmented, making it difficult for users to seamlessly access both services through a single platform. Existing platforms often focus on either vehicle rentals or driver hiring, leading to ineff
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I just noticed that Groww has introduced an option for NCD IPOs allowing users to bid directly on new issues but when I tried looking up bonds in the secondary market it showed ISIN not found so they are offering access to primary issues but not to t
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Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brandās reputation, undermining their good intentions. Quality Conce
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The Effect of Dunning-Kruger Have you ever noticed how someone with little experience might appear overconfident at times? This is the Dunning-Kruger Effect, a cognitive bias in which professionals tend to underestimate their own competence while o
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