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Focus: Specialized vs. All-in-one: Highlight that Addpug is an all-in-one solution specifically designed for hiring, whereas Zoho Recruit might be part of a larger suite focusing on broader CRM functionalities. Enterprise vs. SMB: If Addpug caters more towards small and medium businesses (SMBs), emphasize user-friendliness, cost-effectiveness, and features designed for lean hiring teams. Unique Value Proposition (UVP): Innovation: Showcase any unique features or functionalities Addpug offers that Zoho Recruit lacks. This could be gamified candidate assessments, advanced skills matching algorithms, or seamless integrations with niche platforms. Customer Service: If Addpug prioritizes exceptional customer support, emphasize it. Focus on personalized onboarding, dedicated account managers, or superior response times. Ease of Use: If Addpug's platform is known for its intuitive interface and user experience, promote its simplicity compared to potentially complex competitors.

In terms of Easy to use (alomost no training required) Cost friendly Quick support via( live chat and phone support)

My last company used Zoho, it is THE best, in my opinion.