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Because of price & varieties of quality available.

Price vary +20 to +30 rs as compared to market and that too for better quality ig?

Not 20 to 30 it's 50+ for tata sampann don't know about nupro. Tata Sampann toor dal (bold) unpolished is 260+ and yesterday I bought it MP's famous toor dal (Unpolished) Bold Phatka quality, better then their quality for 156rs per kg but the quantit

Still their revenue crosses 1/2 a billion $ any specific niche they target?

They target psychology, people who live in flats work 9 to 5 in tier 1/2 cities they don't go usually local markets they simply buy from quick commerce or dmart because these kind of people have life on weekends and people like these increasing day b

Got it, appreciate your response🙌

Toh phir! Follow karlo muje.