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People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.

Friend: “Why don’t you get a job?” Founders: “Why don’t you get some vision ?”

Ethics in business means “don’t sell anything you wouldn’t buy.”

Why would you not buy this platform's subscription ?

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

Why are you on Medial?

Why are you using Medial?

Customers today are more demanding than ever. They expect to be treated amazingly before they even buy. And that’s fair. Why should they trust you if you don’t care about them first? Sales aren’t about pitching. They’re about connection. Start there.