Did IKEA just launch its own MacBook?
👀 Spoiler: it’s not a MacBook.
It’s a Bookbook™.
The ad was pure genius — 17M+ views, $0 spent, and it trolled Apple perfectly.
Watch how IKEA pulled it off
https://youtu.be/VP8cpgC_3og?si=hRhuUOhL0Kxf
You hired juniors for a role based on today’s responsibilities. Then the startup pivoted and gave them tasks beyond their expertise. If they fail, it is a mismatch you created, not their fault.
#startupmanager