Well it wasn't very diffich as 1 month pass cost 19rs , and they give you a discount of more than 19rs if you opt in , effectively making it free.
The real test will be when people pay for it with out any discounts.
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If we spend 25000 per month on Daily Groceries(Milk, vegetables, Fruits, Groceries etc) and get free services like Internet, TV, Water Purifier.
Prices are similar to zepto/Blinkit with free delivery.
It is like hyperlocal Zepto
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Discount vs Convenience or what do you think?
Instamart vs Blinkit vs Zepto
What I observed that Swiggy Instamart give much discount n offers as compared to blinkit in my area. And same situation goes with Swiggy n zomato also, Swiggy provided var