Founder & CEO at Bui... • 1y
Why Nike Jordans become expensive as they get older, and how Nike pulls it off by controlling price elasticity & clever marketing. We will understand price elasticity with a very small & simple example See, how high or low the price of any produc
See MoreBuilding WelBe| Entr... • 7m
Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product
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