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Hansh Haraniya

Hey I am on Medial • 1y

Currently they're actually creating a category, a space for themselves which involves a lot of cash burn. Once the category is established, they'll turn profitable with usage of data they've gathered since past years. Data points will play a major role and act as an barrier for other brands to emerge real soon.

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Kishan Kabra

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In category creation burn is OK for acquiring customers, marketing, etc. But in other well established categories why businesses are burning? Because if competition?

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