Post on Medial

Anonymous

Stealth • 8m

Mere pyare Mitrooo, Please help me by giving right answers to this questions. 🙏 1) Which type of chocolate you're consuming? Dark, Milk, or Different Flavoured? 2) How many ₹ do you spend on a chocolate a week or month? 2.1) How often do you consume

Sandeep Halyal

Stealth • 8m

Looks like you are trying to replicate an existing type of chocolate and market it as an Indian brand, and thats the only USP?

Anonymous

Stealth • 8m

Yup. Currently, understanding the consumers. If consumers wants "Only chocolate", then what's wrong to sell replica? Don't waste time and money in creating new segment if they're happy with the current product. ( Specially, if you're just starting )

Sandeep Halyal

Stealth • 8m

Totally agreed! You need to bring a desi element into it, maybe package or branding, such that nobody else can... You may need to figure out that moat!

Anonymous

Stealth • 8m

Yes. That's right. That is " Work in Progress " 🙂 If you've ideas regarding the same, please share it.

Sandeep Halyal

Stealth • 8m

Moat needs to be your own but... I recently realised that kinder Joy is a huge market, kids are crazy behind it... Maybe something less harmful can save the kids from being early diabetic! Ironally that thing has "kind" in it's name! Good grief!

1 replies1 like

Replies (1)

Anonymous

Stealth • 8m

Hahaha true, "kinder" means " children" it's from the same brand who sales " Nutella, Ferrero rocher " 😊

1 replies2 likes

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