You need 5 things to start a start-up:
1. Time
2. Energy
3. Money
4. Education
5. Network
What do you think is the most important one?
For me network is the most crucial.
imo, we Indians pay for only 5 things
1. Food
2. House
3. Kid's marriage and education
4. Anything that can give them hope for making rich (like zerodha, stocks etc)
5. Credit / lending
Idea for you implement now
So guy's we all know that US energy drink market is dominated by 3 energy drink player monster , red bull and rockstar.
All these players are highly strong and well funded so no-one in US thinks to enter US energy dr