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Tasty without sugar/artificial sweetner. If you do that. You will find a considerable number of buyers

Actually a specific indian drink is missing. Don't try to be healthy it's cluttered and very tough. Try to be an indian cocacola. Recently I havebseen some vold brand in shark tank doing this. Don't know where they are moving right now. But trust me make a better thumbs up less sugar than thumbs up. More tsatier than thumbs up. Like you can kill it. Even pricing can't be a issue.

If you remove sugar and other chemicals, it will no longer taste like one. If you are able to crack it then there is a huge potential. Many startups that sell tender coconut water are getting good a reception.

Too much gst

Even if the taste is good, you’ve to flush billions in adverts..

Either you have to invest a lot of money in branding and promos or else bring a revolutionary taste.

Cold drinks cannot be cracked. Coke and Pepsi are too strong. Then there are secondary brands like thumbs up. You can try energy drinks market.

Very hard to crack. Already so many brands have come up.